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L.B. ARTHUR

CO-FOUNDER/COO

BIOGRAPHY

LAWRENCE IS A MULTI-FUNCTIONAL OPERATION EXECUTIVE WITH A UNIQUE COMBINATION OF GLOBAL EXPERIENCE AND BROAD BACKGROUND IN OPERATIONS, BUSINESS DEVELOPMENT, PRODUCT MARKETING, SALES, SYSTEMS AND PROCESSES IN DIVERSE VERTICAL MARKETS. ACTIVE IN SPORTS, ENTERTAINMENT, FASHION AND THE FINANCIAL MARKETS, LAWRENCE HAVE DELIVERED SIGNIFICANT BUSINESS RESULTS IN CHALLENGING START-UP AND HIGH GROWTH ENTERPRISE ENVIRONMENTS OVER THE PAST 15 YEARS. RESULTING IN CREATIVE SOLUTIONS FOR BONOFIDE’S GLOBAL CLIENTELE.
 

LAWRENCE SERVED AS PART OF AN INTEGRAL TEAM OF CONSULTANTS SPECIALIZING IN THE THE ACQUISITION AND DEVELOPMENT OF SMALL AND MID-CAP COMPANIES FROM 1998 TO 2005. AT INTERTRADE CAPITAL, LAWRENCE ARTHUR HELD A SENIOR POSITION AS MANAGING DIRECTOR AND PRESIDENT OF BUSINESS DEVELOPMENT FROM 2005 TO 2011, HE WAS RESPONSIBLE FOR LEADING CROSS-FUNCTIONAL ORGANIZATION PROCESSES THAT INCLUDE PLANNING, DEVELOPMENT AND GENERATING INTERNAL AND EXTERNAL REPORTS ON ECONOMIC TRENDS, AS WELL AS ASSESSING THE HEALTH AND VIABILITY OF INDIVIDUAL COMPANIES AND INVESTMENT OPPORTUNITIES, MARKETS, AND REGIONS THROUGHOUT THE WORLD. WITH A WEALTH OF KNOWLEDGE IN INTERNATIONAL MARKETS, LAWRENCE WAS ABLE TO APPLY A BROAD-BASED PERSPECTIVE TO EVERY INVESTMENT OPPORTUNITY IN WHICH HE PARTICIPATES. 

AT ROCAWEAR, HE HELD A POSITION OF DIRECTOR OF RETAIL DEVELOPMENT, FOR THE (ROC BRANDS), AND ASSISTED IN DOUBLING THEIR BUSINESS FOR THREE YEARS TO $400 MILLION DOLLARS IN RETAIL SALES. LAWRENCE WAS RESPONSIBLE FOR THE DEVELOPMENT AND IMPLEMENTATION OF THE DIVISION’S RETAIL MARKETING METHODOLOGY, AND INTERNATIONAL BUSINESS PROCESS. AT ECKO, AS VP OF BUSINESS DEVELOPMENT, BUILT ALLIANCES, GENERATED 75% OF REVENUES AND RE-LAUNCHED THE COMPANY IN EMERGING MARKETS WITH BRANDING SOLUTIONS. 

AT APPLE BOTTOMS, LAWRENCE HELD THE POSITION AS DIRECTOR OF RETAIL MARKETING, AND BUILT THE BRAND INTO AN INTERNATIONALLY KNOWN LIFESTYLE BRAND, WITH SALES VOLUME EXCEEDING $200 MILLION. AMONG SOME OF MY ACHIEVEMENTS ARE GLOBAL PURCHASING STRATEGIES THAT SAVED MORE THAN $10 MILLION ANNUALLY. LAWRENCE ARTHUR IS CERTIFIED IN BUSINESS ADMINISTRATION AND INTERNATIONAL BUSINESS MANAGEMENT.